How do meetings and event create value - ROI Institute Webminar

I’ve just attended to my first webminar “Introduction to the event ROI methodology” presented by Dr Elling HAMSO, from the ROI Institute. It was a good introduction on the basic principles on the Return on Investment (ROI) methodology.I want to work on that subject for my dissertation, which constitutes part of my Master’s degree evaluation.

How do meetings and events create value?

To answer that question, the speaker, Dr Hamso has shown that the meeting planner must organize its event following a 4-step methodology of the ROI Pyramid.
A meeting planner has to take into account:

- Satisfaction: Hospitality and content satisfaction
- Learning: Information, skills, attitude and relationship learning
- Application/ behavior: what must the participants change or do?
- Impacts: business values / cost / profits


This four-step methodology helps calculating the event ROI: the efficiency of a meeting.
For more information about the ROI Foundation Certificate Programs and studies… http://www.roiinstitute.org/

Claire

EIBTM trip to Barcelona with motivated and cheerful students!

After the EIBTM exhibition, I'd like to congratulate all the M2 TACE students for their dynamism, their professional approach of the main industry issues, their openmindedness and sociability.
Such an international event is imperative in your high quality training and is most useful to you.
 

I'm glad to have been able to share your enthusiasm and company.

Marie E.

Luxury hospitality: What's up in Barcelona?

The magazine Business Traveller has recently posted an article about how much the distinction between boutique hotels (traditionnaly small, independently run properties) and global chains (offerig 5 star hospitality services) has muddied in the last few years. EIBTM education tour was also an occasion for me to understand how the large hotel companies are looking for a slice of the increasing lucrative « boutique » market.

The key « boutique » market words are always used in the communication of hotels Sales and Marketing managers - architecture, design, modern art, gastronomy, music, no limitation, everything possible or whatever – Ok, these are the words, what about this unique hotel experience ?

     «Where was I? »

This is not just a litlle bookmark in one ot the guest heavy contemporary art book in a room but the emotion you have after staying in one of the scenery Divine rooms of the W Starwood Hotel, top of the list in Condé Nast travelers. Here we don't talk about executive, high standard or luxury, rooms are Divine, Amazing, Extreme or Wow & Wow. Believe me the view is Wow! Whaterver you have already experienced and whenever, rising high above the Mediterranean from your bathroom is amazing!

The Arts Hotel is no doubt the Meeting Hotel in Barcelona. You know that you are in one of the Ritz group properties as soon as you are in the reception hall. Discretion, kind attitude, floral design, courtesy, classy furniture, « endlessly cool » and volumes. 250 guests can be offered the same type of generous rooms and every guest will be proposed extra services to feel home. The conference center has huge and flexible ballrooms (including backstages & corridors!). Cosy gardens, promenades and numerous terraces can be used for private receptions. « The Arts Hotel is my private garden next to the museum of contemporary art museum »... I do agree with this Facebook fan!

 

Later in the afternoon, I noticed a big « I love ME » pins on the bartender while serving me a fresh cocktail at the ME Sol Y Mélia hotel. The latest provides with a large range of emotions too: from the begining as soon as you get into the lobby, you feel a special fragrance especially created for this hotel. ME is what we love or/and expect in our urban life: loft design, high tech surroundings (ipod and Kinect are available) Madona or a DJ mixing in the lobby, fine and generous cuisine (with the opportunity oto look at the chiefs when playing on their piano) and sheer decadence. Entertainment and shows are totaly included in the offer of this hotel. Urban clubbers … this is for you the place to be in Barcelona!

No doubt « Boutique » hotels ARE more and more popular and become part of our day to day life,…

By the way « Here, in Barcelona, hotels are the place to be on Friday and Saturday nights ».

Many thanks to Laura, Patrica, Ruth, David, Alice, Claire and Doris for these experiences!

Christine



Quel avenir pour le tourisme d'affaires en Russie ?

Aujourd'hui, nous avons eu un rendez-vous avec un représentant de KMP DMC, dont le but était d’en apprendre davantage sur le marché du tourisme d'affaires russe. KMP Group est l’un des plus importants tour opérateurs russes depuis plus de 20 ans, dont plus de 6 ans d'expérience dans le tourisme d'affaires.

La meeting industry est apparue récemment en Russie.

Les tour-opérateurs russes apparaissent « event-sceptiques ». En effet, le tourisme d'affaires y est moins développé. L’entreprise KMP est guidée principalement par la demande des touristes, particulièrement de loisirs. Cependant, le groupe peut organiser une visite d'affaires ou une sortie collective dans le cadre du «tourisme individuel ». Il n’est toutefois pas « rentable » de promovoir le tourisme d’affaires comme un type de tourisme à part entière.

Des initiatives ont été pourtant entreprises à Moscou dans la création d’infrastructures propres au tourisme d'affaires, ces dernières années. En effet, des hôtels et nombreux centres d'affaires sont actuellement en construction.

En Russie, seul le secteur des salons est très attractif, mais, par exemple, la proportion des incentives ou séminaires peinent à se développer.

Bien pire est la situation dans les régions. En effet, les infrastructures touristiques dans la partie centrale de la Russie sont très faibles. Seuls l’Extrême-Orient, l'Oural, le Caucase survivent grâce au tourisme, attirés par la soi-disant "Russie exotique." Les tarifs restent élévés et ont des difficultés à être compétitifs.

Cependant, j'espere qu'un jour le tourisme d'affaires en Russie prendra racine dans le pays et se développera de manière durable. J’espère aussi que la Russie saisira l’opportunité de se spécialiser dans ce secteur, très prometteur. La Russie a bien plus d’atouts et de potentiel ; bien au-delà de l'image de destination « exotique », mais  qu’elle s’inscrira dans un programme pérenne pour les entreprises.

Les Jeux Olympiques 2014 permettront-ils de développer le secteur plus rapidement que prévu ?

Irina

EIBTM : an optimistic vision of the meeting industry

For our first participation at the exhibition, we can say it was a success thanks of the number of contact we did, the quality of conference we went to and the knowledge we get. What is more this event was a very good way to federate the group and understand what we could do with our future customers and partners. Now, in addition to our motivation, we have visibility at the international scale because of the number of professionals’ cards we gave. It‘s good for the group but more than that, it’s good for the university and specifically for our tourism formation.

In addition to this, we can say that our job is now to concretize all of professionals meetings in order to improve our network and the possibility to facilitate our introduction to the professional environment. This exhibition, very well organized, was a perfect way to see what we could exactly do on our professional future. It gave us a broad understanding of different aspects of MICE industry. As a result, this is giving us more opportunities to make contact and having both suggestions and advices to progress in this sector.

We absolutely want to give so many thanks to all the people who helped us by giving some of their time and patience to explain their activities and their support for our personal projects.

Julien

Visit of the W Barcelona : The "Whatever, Whenever" concept

W site inspection

What could you expect ?

Well, nothing more than perfection

Wether you need a bath full of chocolate

Whenever ... or Whatever else it could be

W can do it for you

Would you say :

WOW ?

We Would like to express our gratitude to Mrs Leonie for Welcoming us in such a Wonderful Way.

Alice, Claire et Marion

Can MICE survive without mobile technology?

A conference by Corbin Ball

• Evolution of the techology

At the beginning of spotting technology, Spot me was only a professional tool.
Today, with the iPad, you can use this device for personnal and professinal utilisation. The creation of the iPhone was a turning point for meeting planners, as it helped control the circulation of people and information, and on a sustainable point of view, it reduced the quantity of paper as you can now download every information for the event on your phone.

• Mobile techology : a necessary tool for luxury?

Today, some high scale hotels have their own application to be in direct contact with their clients.
- direct communication with the concierge
- direct communication with room service
- wake up calls....

Imagine that the tiramisu that you ordered when you landed at the airport is waiting for you at your arrival in your room!

• Do you know about QR codes?

A visual code that doesn't mean anything at first but once your phone pictured it, all the informations linked to the code appear as a message.
For instance, you can insert a QR code on a business card, and, surprise!, all your details show up on your correspondant phone!

Here are a few examples of how you can use new mobile technology for your business.

Camille & Hannah