How do meetings and event create value - ROI Institute Webminar

I’ve just attended to my first webminar “Introduction to the event ROI methodology” presented by Dr Elling HAMSO, from the ROI Institute. It was a good introduction on the basic principles on the Return on Investment (ROI) methodology.I want to work on that subject for my dissertation, which constitutes part of my Master’s degree evaluation.

How do meetings and events create value?

To answer that question, the speaker, Dr Hamso has shown that the meeting planner must organize its event following a 4-step methodology of the ROI Pyramid.
A meeting planner has to take into account:

- Satisfaction: Hospitality and content satisfaction
- Learning: Information, skills, attitude and relationship learning
- Application/ behavior: what must the participants change or do?
- Impacts: business values / cost / profits


This four-step methodology helps calculating the event ROI: the efficiency of a meeting.
For more information about the ROI Foundation Certificate Programs and studies… http://www.roiinstitute.org/

Claire