Here are the 4 main ideas of the conference led by Raymond Torres, about creativity in events.
1. The 10 commandments of creativity:
- Imagine all the details
- audience is the key
- environment conditions the meanig of the message
- opportunity
- non verbal communication is a part of the message
- senses
- emotions
- set the rhythm of the events
- be notorious
- be consistent
2. Two needs of creativity:
- news things, just some changes in the company
- do experiences through the events
3. Why is creativity needed?
- to be different from our competitors
- to be more and more efficient
- because our clients need creativity
4. A lot of barriers to creativity:
- fear of creativity : if you propose something totally new, you might be alone
- lack of ressources: time and money
- laziness: you might go out of your confort zone
- clients' fear of failure of the event
- lack of selling things
One of the things we learned this morning is that creativity can be anywhere, even in meeting professional conferences, as Andreu Mateu made us doing massages to each other to begin the meeting! It was a total good surprise for the whole audience!
Marie, Camille and Hannah
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