A country of full opportunities: get in touch with Brazil

Discovering Brazil tourism board at EIBTM was a complete surprise and an event in itself.

One :  the welcoming is amazingly friendly, secondly, you can get there all the information and contacts you can look for. Indeed, there is no doubt that this destination is becoming more and more powerful on the international scene. You can get that from the size of the stand and the number of partners and small events like cocktail time and the distribution of gifts (laptop protection bag, little case…).

Two : Wonderfully received by a travel manager of Embratur, the Brazilian tourist board, you  have the opportunity to get even more detailed information on the destination. The first strategy of its presence there is to show to the world further then the image of carnival and beaches. How, would you ask? An answer could be giving promotional materials in order to consolidate the incentive market in Brazil, develop and promote more and more the meetings and event industry.  Or financially support projects (with a budget of 20 000 to 25 0000 dollars/per project). But mainly the board’s role is to be a support for all the national or international non-profit organizations that need help in the process of their projects.

   That is an incredible and innovative project for the country and will certainly require a considerable strength and flawless organization. Indeed, it seems that there is still an improvement to be done on the relationships to be build between all the partners. 

   There should be no doubt of their success for this project.

A very promising first contact with this country, we wish them full success!

Alice