The meeting architecture Toolbox : Approved !!

The Meeting Architecture Toolbox : approved!

     Speaker : Marteen Vanneste

     Duration : 30 minutes

    

  Marteen Vanneste, founder of Abbit Meeting Support and expert on topics from technology to meeting architectures, started his speech by highlighting a reality of today's meeting industry :     

     Justification of events, impact, effects, ROI. Indeed, one main preoccupation of the events decision-makers is nowadays, because of the context of crisis and because too many wastes has been done in the past, the creation of an event has to be justified , expenses has to be cut and the value of the meeting has to be given.

    So he focuses on the contents side, all the tools serving inside the meeting to create a better network and to      provide a better learning for the attendee.

 Marteen's advice for them in designing a meeting is to follow a simple process.

     First, defining objectives with a list of details measurable and reachable. Secondly, designing the event respecting and observing those objectives.

     

     In order to achieve this, the meeting planner needs tools : here come the meeting architecture Toolbox !!

     The size of the toolbox matters, and Marteen Vanneste define what should be in this toolbox to realise a great meeting.

  

  The use of the tools has to be identify before in order to avoid waste and to maximize the effectiveness of it. 

   To remember the 5 tools of the toolbox, he gave the attendees a mnemonic: CHATTY:

  -      C  for Conceptual. It was insipired from Social Media. Today man conferences use the old fashion model of “the speaker speaks and attendees write”. The future is about creating the “meeting 2.0” in which attendees participate more with pecha kutcha, wiki workshop, (wich consist in a 19 minutes session, then the attendee get a laptop and collect ideas in order to generate questions) open space...etc. 

 Marteen succeeded in using those new tools as His presentation had a lot of pictures, and it was very interactive

-       H for Human. It’s important to make attendees comfortable. Actors can help people feel relax, by talking to them or entertaining them during the conference and create a link between them. During his speech, Marteen made people change place and explain concept to each other, exchange cards and talk. He really made everyone at ease.

-        A for Art. Art should be present in the events to have a strong influence on them. It can be anything from videos to music or designs... 

-        T for Technical. The furniture and their position and place are important. It’s actually a real tool to create an atmosphere and give a message as we discovered when Marteen asked us to change the shape of the room by moving the sofas in U Shape. 

-       Ty for Technology. The technology is a tool to support the learning, to share or bring value. He presented the tool Spot Mebriefly with fake devices in foam rubber. Thanks to Spot Mee, people can meet with an apps and look the profile of someone, they can have an updated planning, and quiz can be realized. By instituting quiz or contest or making people won a prize the learning is increased (more than 30% which is still better than before).

What we really liked in this conference was the interactivity between the attendees and the energy of the speaker. He really did apply his advice, which make his concept easy to implement and real. In conclusion the meeting architect toolbox tested for you and approved!

Gaillacq Elodie, Deschamps Ludivine and Sandra Robszye