Nowadays event trends are led by the economic situation, however according to 70% of the event professionals, this is not the only cause.
Professionals of the meeting industry always look for new destinations, products, venues, suppliers and concepts to sell to their clients. A study has been made towards 201 countries all over the world and the results show that for the next 12 months, 55% of the number of events will increase, but 46% of the respondents think the clients’ budget will decrease due to the economic issues.
Destination choices is changing over the years and it’s even truer today: most of the events took place in Europe, but there is an increase of new destinations’ demand this year even if economic situation and political instability act as threats. There will be 6 new countries welcoming business events including Namibia, Brunei, Laos, Equatorial Guinea, Gabon and Guinea-Bissau.
Consequently event professionals have to keep up finding new concepts and adapt themselves to new technologies. Indeed, 77% are using social medias to communicate with their customers, 38% chose to have virtual meeting instead of real ones, 29% are using apps for providing information, and they are also usually using QR code in their work, location aware software such as foursquare and holograms but in minor quantity.
Julia Plaquet, Cyrielle Atavare, Maxime Guibert and Jhanani Thevaharan
Professionals of the meeting industry always look for new destinations, products, venues, suppliers and concepts to sell to their clients. A study has been made towards 201 countries all over the world and the results show that for the next 12 months, 55% of the number of events will increase, but 46% of the respondents think the clients’ budget will decrease due to the economic issues.
Destination choices is changing over the years and it’s even truer today: most of the events took place in Europe, but there is an increase of new destinations’ demand this year even if economic situation and political instability act as threats. There will be 6 new countries welcoming business events including Namibia, Brunei, Laos, Equatorial Guinea, Gabon and Guinea-Bissau.
Consequently event professionals have to keep up finding new concepts and adapt themselves to new technologies. Indeed, 77% are using social medias to communicate with their customers, 38% chose to have virtual meeting instead of real ones, 29% are using apps for providing information, and they are also usually using QR code in their work, location aware software such as foursquare and holograms but in minor quantity.
Julia Plaquet, Cyrielle Atavare, Maxime Guibert and Jhanani Thevaharan
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