A conference made by women, for women

The Women in business conference: a conference made by women, for women

We attended to the interactive Women in business conference presented by Kate Thomson, Associate Regional Vice President of Helms Briscoe, and Gaby Brown from Pulse. Their common particularity: they have both built successfully their own business up.
In 2008, a UK study on women entrepreneurs showed that we want to know more about the motivations and the characteristics of female role in business.

 • Needs and motivations of women in business:
- Feel confident about their choices
- Implement good childcare arrangements
- Keep work and home environments separated
- Review personal and professional life balance
How to motivate on daily basis?
- Have a notebook where you can put everyday ideas to improve creativity
- Feeling more confident and positive thinker
• Facing challenges and solutions:
Challenges:
- Issue of gender gap discrimination
- Personal and professional duality
Solutions:
- Consider certifying as a woman-owned business
- Understand the power of new technologies as social network
- Understand your Unic Selling Point (USP): your value and the differences of what your competitor can offer
• How to improve your network…
- Be an active member of a professional association as MPI
- Improve mentorship with successful entrepreneurs
- Attend to conferences and workshops in professional exhibitions
• … and why ? Together = stronger
- To improve strategic alliances as joint venture
A joint venture is a strategic alliance where two or more partners from a partnership want to share their market, intellectual property, assets, knowledge and profits – without a transfer of ownerships.
• Female entrepreneurs success stories
- Karren Brady: “ The first women who made a football club profitable”
- Deborah Meaden: “The woman of the Dragon’s Den”
Their success keys?
- Calm and self –confident approach
- Ambitious
- Common sense
- Ability to put oneself in ones’ customers’shoes
- Positive thinker


Thank you to Kate Thomson and Gaby Brown to have presented interactively that interesting subject.

Alice, Doris, Marion & Claire