Friendly business!

Que ce soit sur le stand de Toulouse (avec la complicité de Gérard), lors de la présentation par Zeenat de la destination Ile Maurice, le témoignage enthousiaste de Peter, responsable d'une agence événementielle à Shanghai, les différentes tentatives de marques par les destinations, le constat des professionnels des agences en Grèce sur le marché incentive, les professionnels de l'industrie des rencontres et des événements professionnels ont tous décidé cette année d'user du mot "Friendly" dans leur promotion.

Faut-il y voir là une envie de moins parler "Argent, baisse des prix, contrat", la volonté de sortir de la crise ou des crises ou ... une référence à l'explosion de communautés dont les communautés d'amis en ligne tel Facebook ? Dans les premières pages de la newsletter du salon EIBTM, on pouvait lire en effet, ce jour que près de 80% des professionnels sont modérateurs actifs de page ou groupe sur Facebook ou Linkedin.

Ou faut-il y voir tout simplement ce qu'est l'industrie des rencontres et des événements professionnels : des métiers de contacts où les projets partagés sont autant d'occasion de partages avec des caractères et des individualités riches .. Happy friendly business !

Christine



référence créer un capital es mots ou les attitudes des professionnels pour attirer leurs clients

La vision d’EIBTM par une étudiante russe

Ce 2^nd jour d’EIBTM continue d’étonner par sa grandeur et son atmosphère. C’est une manifestation incroyable qui a réuni tous les professionnels engagés dans la meeting industry. Elle surprend par l’ampleur de ses activités, son hospitalité et son sentiment d’unité. La devise du salon - Best Professional Education – est donc tout à fait justifiée. Chacun est ravi de pouvoir partager son expérience  et d’avoir l’opportunité de construire de véritables relations professionnelles  et personnelles. De plus, en tant qu’étudiants être considérés comme de futurs collaborateurs est pour nous une véritable satisfaction.  

EIBTM 2010 c'est aussi un ensemble d’impressions et d’émotions positives, ou encore des moments de travail alliés à des instants de célébration. La conférence «Getting to WOW» de cet après-midi en est un exemple frappant. En effet, les informations diffusées le furent d’une manière interactive et conviviale.

Cette journée, m’a parût particulièrement bénéfique et enrichissante à tous points de vue. Je tiens,  en ce sens, à exprimer toute ma gratitude envers l’ensemble des professionnels rencontrés.             

 Irina

A country of full opportunities: get in touch with Brazil

Discovering Brazil tourism board at EIBTM was a complete surprise and an event in itself.

One :  the welcoming is amazingly friendly, secondly, you can get there all the information and contacts you can look for. Indeed, there is no doubt that this destination is becoming more and more powerful on the international scene. You can get that from the size of the stand and the number of partners and small events like cocktail time and the distribution of gifts (laptop protection bag, little case…).

Two : Wonderfully received by a travel manager of Embratur, the Brazilian tourist board, you  have the opportunity to get even more detailed information on the destination. The first strategy of its presence there is to show to the world further then the image of carnival and beaches. How, would you ask? An answer could be giving promotional materials in order to consolidate the incentive market in Brazil, develop and promote more and more the meetings and event industry.  Or financially support projects (with a budget of 20 000 to 25 0000 dollars/per project). But mainly the board’s role is to be a support for all the national or international non-profit organizations that need help in the process of their projects.

   That is an incredible and innovative project for the country and will certainly require a considerable strength and flawless organization. Indeed, it seems that there is still an improvement to be done on the relationships to be build between all the partners. 

   There should be no doubt of their success for this project.

A very promising first contact with this country, we wish them full success!

Alice

Incentives: actualités et tendances du marché / Icentivos: actualidad y tendancias del mercado

La exhibición EIBTM no es solamente una real oportunidad para extender su relaciones profesionales y hacer “lobbying”. Es una manera particularmente eficaz informarse de la actualidad del sector de los eventos al nivel internacional. Por eso, cual es el mejor medio de hacerlo, si no, de asistir a las diferentes conferencias, como la de hoy “European trend in the incentive travel market” de la asociación Site. Esta conferencia fue muy interesante para conocer las particularidades de los mercados europeos sobre los incentivos y las grandes disparidades de frecuencia, dinamismo y beneficios.

Así, a través de los ejemplos de Alemania, Holanda, Italia y Grecia, hemos evaluado como Europa, en particular Europa del oeste (“el viejo continente”) tiene dificultades para dinamizar y dar importancia a los incentivos frente a la emergencia de las nuevas destinaciones y su oferta mucha más diversificada e rica de innovaciones. En efecto, notamos que en Grecia, el mercado de los incentivos es particularmente ralentizado por la instabilidad económica de la región mediterránea y de la falta de reconocimiento y de valorización de los servicios por los profesionales.

Asistamos a una saturación del mercado europeo en Europa. Así, a los clientes les prefieren destinaciones, más o menos lejos, pero que ofrecen una calidad superiora de servicios, motor de diferenciación, como lo que se puede encontrar entre los cuales, Polonia e India.

Julien

A conference made by women, for women

The Women in business conference: a conference made by women, for women

We attended to the interactive Women in business conference presented by Kate Thomson, Associate Regional Vice President of Helms Briscoe, and Gaby Brown from Pulse. Their common particularity: they have both built successfully their own business up.
In 2008, a UK study on women entrepreneurs showed that we want to know more about the motivations and the characteristics of female role in business.

 • Needs and motivations of women in business:
- Feel confident about their choices
- Implement good childcare arrangements
- Keep work and home environments separated
- Review personal and professional life balance
How to motivate on daily basis?
- Have a notebook where you can put everyday ideas to improve creativity
- Feeling more confident and positive thinker
• Facing challenges and solutions:
Challenges:
- Issue of gender gap discrimination
- Personal and professional duality
Solutions:
- Consider certifying as a woman-owned business
- Understand the power of new technologies as social network
- Understand your Unic Selling Point (USP): your value and the differences of what your competitor can offer
• How to improve your network…
- Be an active member of a professional association as MPI
- Improve mentorship with successful entrepreneurs
- Attend to conferences and workshops in professional exhibitions
• … and why ? Together = stronger
- To improve strategic alliances as joint venture
A joint venture is a strategic alliance where two or more partners from a partnership want to share their market, intellectual property, assets, knowledge and profits – without a transfer of ownerships.
• Female entrepreneurs success stories
- Karren Brady: “ The first women who made a football club profitable”
- Deborah Meaden: “The woman of the Dragon’s Den”
Their success keys?
- Calm and self –confident approach
- Ambitious
- Common sense
- Ability to put oneself in ones’ customers’shoes
- Positive thinker


Thank you to Kate Thomson and Gaby Brown to have presented interactively that interesting subject.

Alice, Doris, Marion & Claire

"In times of crisis, imagination is more important than knowledge", Albert Einstein

Here are the 4 main ideas of the conference led by Raymond Torres, about creativity in events.

1. The 10 commandments of creativity:

- Imagine all the details

- audience is the key

- environment conditions the meanig of the message

- opportunity

- non verbal communication is a part of the message

- senses

- emotions

- set the rhythm of the events

- be notorious

- be consistent

2. Two needs of creativity:

- news things, just some changes in the company

- do experiences through the events

3. Why is creativity needed?

- to be different from our competitors

- to be more and more efficient

- because our clients need creativity

4. A lot of barriers to creativity:

- fear of creativity : if you propose something totally new, you might be alone

- lack of ressources: time and money

- laziness: you might go out of your confort zone

- clients' fear of failure of the event

- lack of selling things

One of the things we learned this morning is  that creativity can be anywhere, even in meeting professional conferences, as Andreu Mateu made us doing massages to each other to begin the meeting! It was a total good surprise for the whole audience!

Marie, Camille and Hannah

Some towns, some brands

After two days at EIBTM, and a lot of networking, we’re starting to have a new vision of this industry. Indeed our analysis is different. In this kind of event, one of the most important things is the communication, the way that different actors catch our eyes. More than the stands decoration, the exhibitors follow a new trend: consider the destination as a brand. In France we know the example of Lyon, which promotes the city through the name “ONLYON”. More and more cities or countries “play” this game, and this meeting shows good examples of this practice.

We discover stands like “I need Spain” or “Incredible India” or “Paris Now”. The choices made by destinations show a real desire to catch the attention and to print the minds of buyers. We can see that the expressions chosen are often related to feelings.

 

From my point of view, I think it could be a good way to promote a destination, in a world with such huge information, the several markets need to differentiate each other. But there may be a limit…

Doris. B